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WWE is the largest wrestling promotion in the world. Its main roster is divided into two touring brands, Raw and SmackDown. Its developmental brand, NXT, is based at the WWE Performance Center in Orlando, Florida. Overall, WWE programming is available in more than one billion homes worldwide in 30 languages. The company's global headquarters is located in Stamford, Connecticut, with offices in New York, Los Angeles, Mexico City, Mumbai, Shanghai, Singapore, Dubai, and Munich. As in other professional wrestling promotions, WWE shows are not true contests but entertainment-based performance theater, featuring storyline-driven, scripted, and partially choreographed matches; however, matches often include moves that can put performers at risk of injury, even death, if not performed correctly. The pre-determined aspect of professional wrestling was publicly acknowledged by WWE's then-owner Vince McMahon in 1989 in order to avoid taxes from athletic commissions. WWE markets its product as sports entertainment, acknowledging professional wrestling's roots in competitive sport and dramatic theater. In 2023, WWE began to explore a potential sale of the company, amidst an employee misconduct scandal involving McMahon that had prompted him to step down as chairman and CEO, although he returned as executive chairman.[14] In April 2023, WWE made a deal with Endeavor Group Holdings, under which it would merge with Zuffa, the parent company of mixed martial arts promotion Ultimate Fighting Championship (UFC) to form TKO Group Holdings, a new public company majority-owned by Endeavor, with McMahon serving as executive chairman of the new entity, and Nick Khan becoming president.