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On the dirt, dark horse Rafael Jose de Brito concluded his stunning season with a never-before achieved trifecta, winning the World Finals and being crowned the World Champion and Rookie of the Year in the same season. In one of the most competitive gold buckle battles in the PBR’s history, seven different riders held the world No. 1 rank, while 16 contenders rode to event wins during the 24-event season. Throughout the seven-month individual season, the premier Unleash The Beast will hold 23 regular season events, traveling to the likes of New York City, Chicago, Houston, and Los Angeles. The campaign will feature the return of Majors, offering the competing riders increased points and a share of the expanded $250,000 event purse. The PBR’s crown jewel, the 2024 PBR World Finals: Unleash The Beast, will return to the Lone Star State for the third consecutive season in May, crowning the 2024 PBR World Champion, from May 10-19, taking over Dickies Arena and Cowtown Coliseum in Fort Worth, and AT&T Stadium in Arlington. The sport’s most prestigious event, slated to award an unprecedented multi-million-dollar purse, will take over North Texas for eight days and 10 rounds of World Finals competition, bringing the Dallas-Fort Worth Metroplex non-stop bull riding action like never before.